The UNIbebe initiative once again brought together employees, parents, and representatives from healthcare institutions around a shared goal: providing support to families, improving children’s health, and strengthening the community where we live and work together.

This traditional event reaffirmed the company’s commitment to fostering values of solidarity, care, and responsibility, recognizing the importance of support during the earliest and most sensitive stages of life.

New Beginnings That Enrich the Community

Over the past year, the UNIbebe family has grown richer by 23 new members—14 girls and 9 boys. Each new arrival brings special joy, but also serves as a reminder of the importance of supporting families during times that bring both beautiful and challenging moments. On this occasion, through the “UNIbebe” Foundation, parents of the youngest members received symbolic vouchers as a token of attention and a clear message that the community stands by them from the very beginning.

Children’s Health as a Shared Responsibility

A special segment of the event was dedicated to healthcare institutions that care for the youngest every day and represent one of the most important pillars of local communities. The “UNIbebe” Foundation donated funds to the Pediatrics Department of the Čačak General Hospital for the purchase of an EKG machine, as well as to the Pediatrics Department of the “Studenica” General Hospital in Kraljevo for the purchase of an ear examination device. These donations have improved conditions for diagnosing and treating children, directly contributing to higher-quality healthcare for the youngest patients.

Investing in the Future of Local Communities

Through such activities, the company and the “UNIbebe” Foundation continue their long-term practice of investing in children’s health and strengthening institutions that play a key role in the first and most important years of growth. Support for the healthcare system and families is not viewed as a one-time activity, but as part of a broader strategy for socially responsible business aimed at sustainable community development.

Values That Endure

The UNIbebe initiative remains a lasting expression of the company’s dedication to values of care, solidarity, and responsible business—values nurtured from day one and forming the foundation of our relationships with employees, families, and society as a whole.

Watch a short report from the event prepared by TELEVIZIJA LAV plus